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New Wolseley websites hit the spot with customers
Two Wolseley companies are using the internet in innovative ways to help customers to do business with them - and the potential is huge.“Meeting customer needs was a main driver for developing Ferguson Online,” explains Chris Ann Jackson, Manager e-commerce, North America. “Ferguson’s e-business offering was already comprehensive, including Electronic Data Interchange capabilities that stretched back 10 years.
"But, through research projects and focus groups, customers told us they wanted
more functionality online and they wanted us to make it even easier for them to do
business with Ferguson.
business-to-consumer website — which truly differentiates us from competitor’s sites.
We also hope to leverage the experience and expertise of Improvement Direct, a
consumer-facing business that Wolseley acquired in 2007.”
aggressive schedule has the Ferguson Online sales team targeting 100,000 customers,
representing $2.1 billion in annual sales, for sign-up by the end of the current fiscal year.
The remaining branches will follow soon afterwards in a full-scale national roll-out.
was generating around $500,000 in orders per month,” says Mike Brooks ,VP e-business, North America. “So, customers are clearly excited with the concept. As far as Ferguson and Wolseley are concerned, the potential is huge."
Silvan, Wolseley’s Nordic DIY division in Denmark, has taken a strategic step forward with the launch of a brand new “E-shop”.
With more than 7,000 products available online, the E-shop is one of the first in their
market giving Silvan a considerable competitive advantage.
Within the next year Silvan expect to have up to 12,000 items available in their online
catalogue. They are also developing product rating systems, an SMS service and easy to
follow manuals for the site.