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Wolseley operates in six geographic regions – the United States, Canada, the Nordic region, the United Kingdom, Central Europe and France.

The financial results in this section relate to ongoing businesses only.


Nordics (ongoing)

  • The largest distributor of building materials in the Nordic region with number one market positions in Denmark and Sweden
  • A leading retailer in Denmark and Sweden

Revenue (15% of Group)

Trading profit

Trading margin

Business units



Key brands

Silvan logo Stark logo Beijer logo
Starkki logo Neumann logo

5-year performance £m

Graphic: Nordics five year performance bar chart (£m): Revenue: 2008: 2,206, 2009: 2,041, 2010: 1,944, 2011: 2,060, 2012: 2,062. Trading profit: 2008: 160, 2009: 103, 2010: 99, 2011: 113, 2012: 96

Quarterly like-for-like revenue growth

Graphic: Nordic like-for-like bar chart

Regional KPIs

  2013 2012
Like-for-like revenue growth (5.7%) +0.9%
Trading margin 4.5% 4.6%


Competitive environment

The Stark and Beijer brands are market leaders in Denmark and Sweden respectively, with Silvan the number two DIY retailer in Denmark and Starkki the second largest builders’ merchant in Finland.

Each country in the Nordic region is a distinct market with its own national, regional and local competition. However, there are several major competitors operating across the region in the building materials and DIY markets. The markets in the Nordic region tend to be fragmented and there are significant opportunities to consolidate our market positions across the region.

Revenue by market sector

Graphic: Nordics revenue by market driver pie chart: Residential new construction: 22%, Residential RMI: 51%, Non-residential new construction: 11%, Non-residential RMI: 14%, Infrastructure: 2%

Business unit portfolio and profile

Wolseley’s Nordic business principally operates in Denmark, Finland, Sweden and Norway.

  • Stark (Denmark)

    Stark is the leading distributor of heavy building materials, tools, hardware, timber and panels in Denmark. Stark’s customers include both professional contractors and DIY builders with around half of stores having a dedicated DIY section. Stark’s market leadership and its efficiencies of scale have historically delivered strong results.

    Market position

    contribution to 2012/13 revenue

  • Beijer (Sweden)

    Beijer is the leading distributor of building materials in Sweden, serving local building contractors and retail consumers. As the Swedish market is very fragmented, Beijer’s reach is valuable to vendors, and by maintaining efficiencies of scale and working capital management it delivers strong trading results.

    Market position

    contribution to 2012/13 revenue

  • Starkki (Finland)

    Starkki is a Finnish chain of builders’ merchants with a format based on large stores and well-trained specialist staff. The business serves both local building contractors and consumers and small retail stores. Starkki has a strong record of excellent profitability based on a very low cost base.

    Market position

    contribution to 2012/13 revenue

  • Silvan (Denmark)

    Silvan is a DIY and retail chain in Denmark, focused on serving customers with building materials for the RMI market. The majority of Silvan’s product range overlaps with other businesses in the Nordic region and therefore the business delivers significant synergies by taking advantage of these economies of scale.

    Market position

    contribution to 2012/13 revenue

  • Other

    The other business units in the region include the following:

    • Neumann Bygg, a distributor of building materials in Norway
    • Cheapy, a DIY chain in Sweden

    Neumann Bygg (Norway building materials) contribution to 2012/13 revenue

    Cheapy contribution to 2012/13 revenue

Regional profile PDF

Download the lastest Nordic regional profile


Figures are for the year ended 31 July 2013