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Wolseley operates in five geographic regions – the United States, Canada, the Nordic region, the United Kingdom and Central Europe and France.

The financial results in this section relate to ongoing businesses only.



  • The largest distributor of building materials in the Nordic region with number one market positions in Denmark and Sweden
  • A leading retailer in Denmark and Sweden

Revenue (15% of Group)

Trading profit

Trading margin

Business units



Key brands

Silvan logo Stark logo Starkki logo
Beijer logo Neumann logo Puukeskus logo

5-year performance £m


Quarterly like-for-like revenue growth

Graphic: Nordic like-for-like bar chart

Regional KPIs

  2014 2013
Like-for-like revenue growth +0.4% (5.4)%
Trading margin 4.2% 4.8%


Competitive environment

The Stark and Beijer brands are market leaders in Denmark and Sweden respectively, with Silvan the number two DIY retailer in Denmark and Starkki the second largest builders’ merchant in Finland.

Each country in the Nordic region is a distinct market with its own national, regional and local competition. However, there are several major competitors operating across the region in the building materials and DIY markets. The markets in the Nordic region tend to be fragmented and there are significant opportunities to consolidate our market positions across the region.

Revenue by market sector

Graphic: Nordics revenue by market driver pie chart: Residential new construction: xx%, Residential RMI: xx%, Non-residential new construction: xx%, Non-residential RMI: xx%, Infrastructure: xx%

Business unit portfolio and profile

Wolseley’s Nordic business principally operates five business units across Denmark, Finland, Sweden and Norway.  The business primarily serves the residential RMI and new construction markets. The product ranges of the business units overlap and therefore the business delivers significant synergies from the procurement process.

  • Stark (Denmark)

    Stark is the leading distributor of heavy building materials, tools, hardware, timber and panels in Denmark. Stark’s customers include both professional contractors and DIY builders with around half of stores having a dedicated DIY section.

    Market position

    contribution to ongoing 2013/14 revenue

  • Beijer (Sweden)

    Beijer is the leading distributor of building materials in Sweden, serving professional builders, contractors, small industrial enterprises and private consumers.

    Market position

    contribution to ongoing 2013/14 revenue

  • Starkki (Finland)

    Starkki is a leading chain of builders’ merchants in Finland with a format based on large stores and well-trained specialist staff. Starkki and the recently-acquired Puukeskus business, principally serves professional builders, contractors and construction companies.

    Market position

    contribution to ongoing 2013/14 revenue

  • Silvan (Denmark)

    Silvan is a DIY and retail chain in Denmark with a strong market position. Silvan’s stores are strategically placed close to larger cities and include both building materials and garden centres.

    Market position

    contribution to ongoing 2013/14 revenue

  • Neumann (Norway)

    Neumann is a distributor of building materials in Norway serving professional builders, contractors and small industrial enterprises.

    contribution to ongoing 2013/14 revenue

Regional profile PDF

Download the lastest Nordic regional profile


Figures are for the year ended 31 July 2014