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Wolseley is the world's leading specialist distributor of plumbing and heating products. Our businesses hold leading positions in their local markets

The financial results in this section relate to ongoing businesses only.



  • The largest distributor of building materials in the Nordic region with number one market positions in Denmark and Sweden
  • A leading retailer in Denmark and Sweden

Revenue (14% of Group)

Trading profit

Trading margin

Business units



Key brands

Silvan logo Stark Denmark logo
Beijer logo Stark Finland logo

5-year performance £m

Graphic: 5-year performance in million pounds: 2012 Revenue: 1981, 2012 Trading Profit: 93, 2013 Revenue: 1964, 2013 Trading Profit: 89, 2014 Revenue: 1892, 2014 Trading Profit: 80, 2015 Revenue: 1863, 2015 Trading Profit: 72, 2016 Revenue: 1881, 2016 Trading Profit: 60

Quarterly like-for-like revenue growth

Graphic: Quarterly like for like revenue growth: 2015 Q1: 1.9%, Q2: 5.4%, Q3: 8.8%, Q4: 6.4%, 2016 Q1: 5.5%, Q2: 2.4%, Q3: -2.6%, Q4: -2.3%

Regional KPIs

  2016 2015
Like-for-like revenue growth 0.6% +5.5%
Trading margin 3.2% 3.9%


Competitive environment

The Stark and Beijer brands are market leaders in Denmark and Sweden respectively, with Silvan the number three DIY retailer in Denmark and Stark the second largest builders’ merchant in Finland.

Each country in the Nordic region is a distinct market with its own national, regional and local competition. However, there are several major competitors operating across the region in the building materials and DIY markets.

Revenue by market sector

Graphic: Revenue by market driver pie chart: Non-residential new construction: 10%, Civil infrastructure: 4%, Residential RMI: 52%, Non-residential RMI: 14%, Residential new construction: 20%

Business unit portfolio and profile

Wolseley’s Nordic business principally operates five business units across Denmark, Finland, Sweden and Norway. 

The businesses primarily serve residential RMI and new construction markets.

  • Stark (Denmark)

    Stark is the leading distributor of heavy building materials, tools, hardware, timber and panels in Denmark. Stark’s customers include both professional contractors and DIY builders with around half of stores having a dedicated DIY section.

    Market position

    contribution to 2015/16 revenue

  • Beijer (Sweden)

    Beijer is the leading distributor of building materials in Sweden, operating through combi-stores serving both professional customers and consumers.

    Market position

    contribution to 2015/16 revenue

  • Stark (Finland)

     Stark Finland distributes building supplies, timber and board products, hardware, tools and interior decoration supplies to professional contractors, construction companies and private DIY customers.

    Market position

    contribution to 2015/16 revenue

  • Silvan (Denmark)

    Silvan is a Danish chain of DIY retail stores selling a wide range of products including building materials and garden supplies.

    Market position

    contribution to 2015/16 revenue

  • Other

    Another business unit in the region is Neumann, a distributor of building materials in Norway. Neumann serves professional builders, contractors and small industrial enterprises.

    Neumann (Norway building materials) contribution to 2015/16 revenue

Regional profile PDF

Download the lastest Nordic regional profile


Figures are for the year ended 31 July 2016